Lunchables
Custom QR Codes
& YouPrints
Lunchabuild This! We helped Lunchables reimagine how they sell their product with Order by Build, letting kids order anything from buses to bulldozers to dinosaurs—and then build them for their next snack.
We created 25+ custom QR codes for each 'YouPrint' kids can access by scanning. For each build the blueprint aka 'YouPrint' gives kids a detailed visual explanation on how to create each build.
Illustration Style
& Texture
Our illustration style for Lunchables is whimsical and fun. We've added texture based on the food in the Lunchables to help connect and ground the builds within their environments.
Out of Home
& Social Placements
Awards
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Lunchables - Lunchabuild This
Experience - Creative Commerce - A01. Food & Drink - GOLD
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Lunchables - Lunchabuild This
Creative Effectiveness - CE_01: Creative Effectiveness - Consumer / Brand - MERIT
Integrated- IG_02: Brand Transformation / Repositioning - SHORTLIST
Ip & Product Design - IP_02: Physical Product - In-Market - SHORTLIST
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Lunchables - Lunchabuild This
Food - FINALIST
Media Idea - GOLD
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Lunchables - Lunchabuild This
OOH & AMBIENT MEDIA - Ambient- Installations | 016B Multiple Installations - SILVER
ELEMENTS OF ADV - Visual - Art Direction | 053B Art Direction – Campaign – SILVER
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Lunchables -Lunchabuild This
Outdoor Media - FINALIST